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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Spôsoby komunikácie s vybranými segmentmi pri predaji potravín
 Smrečková, Natália
The Bachelor Thesis studies the means of communication of subjects in food sales. The theoretical part defines marketing mix, especially communication, consumer behavior, and associated trends, the purchasing decision-making process, and the factors affecting consumers when purchasing food products. In the practical part of the research, secondary and primary data is used. The primary data was obtained using a questionnaire with 141 respondents. The purpose of the study is to give recommendations for the distributors and manufacturers of food products to improve their sales.
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Chovane spotrebiteľa pri online nákupe potravín
 Smrečková, Natália
The Diploma Thesis sought to generate proposals and recommendations for online food suppliers to help them boost their market success. Primary and secondary data were used to evaluate the features of buying behavior and the influence of the Covid-19 pandemic on online food shopping. According to primary research, 70% of respondents have prior experience with internet buying. Sixty percent of those remaining are in favor of using the service in the future. As a result of addressing this issue, segments have been defined for which communication strategies for online food sellers have been devised.
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